Our proven methodology for helping people act now.
At Ecology Action, we use a methodology we developed called Change Acceleration to deliver programs that are tailored to the unique circumstances of individuals and businesses.
Knowing the audience and how to engage them; thinking about the issue from their perspective; understanding how our programs might best align with their interests; and communicating the benefits in a way that resonates for them are all critical elements of this approach. Everyone wins in this model, from the customers we serve to our partners, our community and our planet.
When you’re focused on the work of driving real change, effectiveness is everything. To make sure our work has maximum impact, we vet each program and initiative against three critical questions: Is there value? Is it easy to adopt? Does it inspire action?
How we answer these questions is significant. Every person comes to the conversation about change with his or her own set of values, level of understanding of the issues, and unique set of motivations. It’s not enough to make people care; real change happens when you leverage the power of inspiration, value and convenience into real action.