Marketing, Education and Outreach
Ecology Action is one of California’s most experienced and successful implementers of marketing, education and outreach programs that help Californians improve the energy efficiency of their homes. We leverage our technical expertise, partnerships with industry leaders and community based social marketing principles to overcome adoption barriers and speed the implementation of whole-house energy upgrades statewide.
Core Competencies
Program Design: – Blending a rich 40-year history of program development with cutting edge approaches, Ecology Action provides clients with program designs that consistently surpass expectations and set new standards of excellence.
Implementation: – On time and on budget execution of outreach and education programs that drive demand for energy efficiency by supporting industry professionals and engaging homeowners.
Marketing: – Generating customer engagement through field based marketing, earned media and social media campaigns.
Training: – Supporting and building the energy efficiency marketplace by providing contractors, real estate and financing professionals with cutting edge training and enabling them to thrive in both the commercial and residential marketplaces.
Reporting: – Measuring, documenting and reporting the successes of our client’s programs with exceptional technical capacity including development of calculation tools and work papers, creation of financial modeling tools and business case studies, calculation of program cost effectiveness, building E3 calculators and support of the EM&V process.
